Meditation App Headspace Is Partnering with The NBA
A Wall Street Journal article reports that Headspace and the NBA are fleshing out a partnership. This partnership likely means we’re going to start seeing mindfulness more integrated into mainstream sports.
from the article:
“In October, two days before the Los Angeles Lakers played their first game, one of the most valuable franchises in the National Basketball Association was preparing for the season with a quick round of meditation.
Heads bowed in the team’s darkened film room as they took direction on mindfulness from Andy Puddicombe, a former Buddhist monk and the founder of the guided meditation app Headspace.
Ross Hoffman, Headspace’s chief business officer, saw an opportunity on the horizon as he listened to an NBA player ask Mr. Puddicombe the best way to get back into the game after a missed shot.”
Read the full Wall Street Journal article here.
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