Today we are pleased to bring you another #AskGaryVee excerpt. Gary Vaynerchuk is a successful entrepreneur who builds businesses. He helped grow his family business from $3 million to $45 million in just five years. He is the voice behind The #AskGaryVee show and we want to share an excerpt with you from his Social Media show. Take a look:
Question: The company I'm working for has a great story. We're putting up great content in all our
social channels, but we're not seeing the engagement we were hoping for. Is it worth it to promote our Facebook posts, our tweets, and our LinkedIn posts in order to gain more engagement on what we are putting out there? What do you think, are they worth it?
Gary: I think they're worth it. Now, I think they're worth it if you actually target it properly. So you used “promote,” and I would say “target” meaning Twitter, you can target actual words that people are using to get even more narrow into who you're trying to target. Facebook dark posts. We've ad nauseum talked over these 12 episodes of Facebook dark posts. I do think you should target. But, and this is why I turn my face to the camera while you were asking the question my friend, you're
deeming it to be great content. Maybe it just isn't it, right? And I think that's a dangerous thing that a lot of people really need to figure out which is you may feel good of how it looks but the reason I wrote Jab, Jab, Jab, Right Hook is, is it contextually proper? Does it have the right hashtags? Is it linking properly? Do you have the right amount of length? Are the pictures proper? Are you putting the logos in the right spots within it?