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The CEO of Steiner Sports Marketing has rubbed elbows with some of the biggest names in sports. Here he advises readers to use these superstars' strategies to achieve success in the business world. He offers 10 principles of leadership, strategy, planning, and success: start with a road map; find your niche; wake up nervous; know your purpose; go the extra mile; realize that you never know where you might wind up; get focused; know that nothing changes if nothing changes; understand it's not what happens, it's what you do; and see success as a habit. The book includes 50 photographs of athletes and coaches, and while some of the advice is sound enough, the quotes tend toward the forgettable utterances that occur when athletes have microphones shoved in their faces after a game.