{"id":32115042,"title":"Program or Be Programmed Audiobook by Doug Rushkoff - Unabridged","handle":"program-or-be-programmed-audiobook-by-doug-rushkoff-unabridged","description":"\u003cp\u003eRead by the author: \"Until you hear Rushkoff reading Rushkoff, you haven't heard Rushkoff.\" \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003eThe debate over whether the Net is good or bad for us fills the \nairwaves and the blogosphere. But for all the heat of claim and \ncounter-claim, the argument is essentially beside the point: it’s here; \nit’s everywhere. The real question is, do we direct technology, or do we\n let ourselves be directed by it and those who have mastered it? “Choose\n the former,” writes Rushkoff, “and you gain access to the control panel\n of civilization. Choose the latter, and it could be the last real \nchoice you get to make.” In ten chapters, composed of ten “commands” \naccompanied by original illustrations from comic artist Leland Purvis, \nRushkoff provides cyberenthusiasts and technophobes alike with the \nguidelines to navigate this new universe.\u003c\/p\u003e\n\u003cp\u003eIn this spirited, \naccessible poetics of new media, Rushkoff picks up where Marshall \nMcLuhan left off, helping readers come to recognize programming as the \nnew literacy of the digital age––and as a template through which to see \nbeyond social conventions and power structures that have vexed us for \ncenturies. This is a friendly little book with a big and actionable \nmessage.\u003c\/p\u003e\n\u003cp\u003eWorld-renowned media theorist and counterculture figure \nDouglas Rushkoff is the originator of ideas such as “viral media,” \n“social currency” and “screenagers.” He has been at the forefront of \ndigital society from its beginning, correctly predicting the rise of the\n net, the dotcom boom and bust, as well as the current financial crisis.\n He is a familiar voice on NPR, face on PBS, and writer in publications \nfrom Discover Magazine to the New York Times.\u003c\/p\u003e\n\u003cp\u003e“Douglas Rushkoff is one of the great thinkers––and writers––of our time.” —Timothy Leary\u003c\/p\u003e\n\u003cp\u003e“Rushkoff\n is damn smart. As someone who understood the digital revolution faster \nand better than almost anyone, he shows how the internet is a social \ntransformer that should change the way your business culture operates.” \n—Walter Isaacson\u003c\/p\u003e\n\u003cp\u003e Available in audiobook app \u003cb\u003e\u003ca href=\"http:\/\/itunes.apple.com\/us\/app\/program-or-be-programmed-by\/id427006236?mt=8\"\u003eon itunes\u003c\/a\u003e\u003c\/b\u003e\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e Available in print from \u003ca href=\"http:\/\/www.orbooks.com\/our-books\/program\/\"\u003ewww.orbooks.com \u003c\/a\u003e\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWe are delighted to offer the audiobook version of \u003cem\u003eProgram or Be Programmed: Ten Commands for a Digital Age\u003c\/em\u003e by Douglas Rushkoff on BetterListen!  Howard Rheingold, author of \u003cem\u003eSmart Mobs: The Next Social Revolution, \u003c\/em\u003esays that we should “Read this book [\u003cem\u003eProgram or Be Programmed] \u003c\/em\u003ebefore and after you Tweet, Facebook, email, or YouTube.”  We agree.  Following is a transcribed excerpt from this fascinating book, read by Rushkoff himself.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"When human beings acquired language, we learned not just how to listen but how to speak.  When we gained literacy, we learned not just how to read but how to write. As we move into an increasingly digital reality, we must learn not just how to use programs but how to make them. In the emerging highly programmed landscape ahead, you will either create the software or you will be the software. It’s really that simple. Program or be programmed. Choose the former and you gain access to the control panel of civilization. Choose the latter and it could be the last real choice you get to make.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003ca href=\"http:\/\/www.betterlisten.com\/2011\/06\/excerpt-from-program-or-be-programmed-by-douglas-rushkoff.html#more\"\u003eContinue reading the excerpt from \u003c\/a\u003e\u003ci\u003e\u003ca href=\"http:\/\/www.betterlisten.com\/2011\/06\/excerpt-from-program-or-be-programmed-by-douglas-rushkoff.html#more\"\u003eProgram or Be Programmed.\u003c\/a\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/www.betterlisten.com\/2011\/06\/excerpt-from-program-or-be-programmed-by-douglas-rushkoff.html#more\"\u003e..\u003c\/a\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/www.betterlisten.com\/rushkoff.html\"\u003eAuthor Bio and Links\u003c\/a\u003e\u003c\/p\u003e\n\n\u003cp\u003eRunning Time: 3 hours and 20 minutes (approx)\u003cbr\u003e\n\u003cspan class=\"caps\"\u003eISBN\u003c\/span\u003e: Digital Download   978-1-61544-168-6\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n\u003cobject type=\"application\/x-shockwave-flash\" data=\"\/\/static.shopify.com\/s\/files\/1\/0033\/0602\/files\/player.swf?1247772665\" id=\"audioplayer1\" height=\"24\" width=\"290\"\u003e\n\u003cparam name=\"movie\" value=\"http:\/\/static.shopify.com\/s\/files\/1\/0033\/0602\/files\/player.swf?1247772665\"\u003e\n\u003cparam name=\"FlashVars\" value=\"playerID=1\u0026amp;soundFile=http:\/\/cdn.shopify.com\/s\/files\/1\/0033\/0602\/files\/Introduction_-_Preview.mp3?1295275247\"\u003e\n\u003cparam name=\"quality\" value=\"high\"\u003e\n\u003cparam name=\"menu\" value=\"false\"\u003e\n\u003cparam name=\"wmode\" value=\"transparent\"\u003e\n\u003c\/object\u003e \n\u003c\/p\u003e\n\u003cp\u003e\n\u003cobject type=\"application\/x-shockwave-flash\" data=\"\/\/static.shopify.com\/s\/files\/1\/0033\/0602\/files\/player.swf?1247772665\" id=\"audioplayer1\" height=\"24\" width=\"290\"\u003e\n\u003cparam name=\"movie\" value=\"http:\/\/static.shopify.com\/s\/files\/1\/0033\/0602\/files\/player.swf?1247772665\"\u003e\n\u003cparam name=\"FlashVars\" value=\"playerID=1\u0026amp;soundFile=http:\/\/cdn.shopify.com\/s\/files\/1\/0033\/0602\/files\/Bias_6_-_Preview.mp3?1295275248\"\u003e\n\u003cparam name=\"quality\" value=\"high\"\u003e\n\u003cparam name=\"menu\" value=\"false\"\u003e\n\u003cparam name=\"wmode\" value=\"transparent\"\u003e\n\u003c\/object\u003e \n\u003c\/p\u003e\n\u003cp\u003e\n\u003cobject type=\"application\/x-shockwave-flash\" data=\"\/\/static.shopify.com\/s\/files\/1\/0033\/0602\/files\/player.swf?1247772665\" id=\"audioplayer1\" height=\"24\" width=\"290\"\u003e\n\u003cparam name=\"movie\" value=\"http:\/\/static.shopify.com\/s\/files\/1\/0033\/0602\/files\/player.swf?1247772665\"\u003e\n\u003cparam name=\"FlashVars\" value=\"playerID=1\u0026amp;soundFile=http:\/\/cdn.shopify.com\/s\/files\/1\/0033\/0602\/files\/Epilogue_-_Preview.mp3?1295275249\"\u003e\n\u003cparam name=\"quality\" value=\"high\"\u003e\n\u003cparam name=\"menu\" value=\"false\"\u003e\n\u003cparam name=\"wmode\" value=\"transparent\"\u003e\n\u003c\/object\u003e \n\u003c\/p\u003e\n","published_at":"2011-02-08T10:19:09-05:00","created_at":"2011-02-08T10:19:09-05:00","vendor":"BetterListen!","type":"Audio Program","tags":["Audio Program","Audiobooks","CD","Media Studies","mindfulness","mp3","science"],"price":995,"price_min":995,"price_max":995,"available":true,"price_varies":false,"compare_at_price":1195,"compare_at_price_min":1195,"compare_at_price_max":1195,"compare_at_price_varies":false,"variants":[{"id":75518242,"title":"Digital Download","option1":"Digital Download","option2":null,"option3":null,"sku":"168DD","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"Program or Be Programmed Audiobook by Doug Rushkoff - Unabridged - Digital Download","public_title":"Digital Download","options":["Digital Download"],"price":995,"weight":0,"compare_at_price":1195,"inventory_quantity":-31,"inventory_management":null,"inventory_policy":"deny","barcode":"9781615441686"}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0033\/0602\/products\/programorbeprogrammedrushkoff_1600.jpg?v=1527623901"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/0602\/products\/programorbeprogrammedrushkoff_1600.jpg?v=1527623901","options":["Title"],"content":"\u003cp\u003eRead by the author: \"Until you hear Rushkoff reading Rushkoff, you haven't heard Rushkoff.\" \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003eThe debate over whether the Net is good or bad for us fills the \nairwaves and the blogosphere. But for all the heat of claim and \ncounter-claim, the argument is essentially beside the point: it’s here; \nit’s everywhere. The real question is, do we direct technology, or do we\n let ourselves be directed by it and those who have mastered it? “Choose\n the former,” writes Rushkoff, “and you gain access to the control panel\n of civilization. Choose the latter, and it could be the last real \nchoice you get to make.” In ten chapters, composed of ten “commands” \naccompanied by original illustrations from comic artist Leland Purvis, \nRushkoff provides cyberenthusiasts and technophobes alike with the \nguidelines to navigate this new universe.\u003c\/p\u003e\n\u003cp\u003eIn this spirited, \naccessible poetics of new media, Rushkoff picks up where Marshall \nMcLuhan left off, helping readers come to recognize programming as the \nnew literacy of the digital age––and as a template through which to see \nbeyond social conventions and power structures that have vexed us for \ncenturies. This is a friendly little book with a big and actionable \nmessage.\u003c\/p\u003e\n\u003cp\u003eWorld-renowned media theorist and counterculture figure \nDouglas Rushkoff is the originator of ideas such as “viral media,” \n“social currency” and “screenagers.” He has been at the forefront of \ndigital society from its beginning, correctly predicting the rise of the\n net, the dotcom boom and bust, as well as the current financial crisis.\n He is a familiar voice on NPR, face on PBS, and writer in publications \nfrom Discover Magazine to the New York Times.\u003c\/p\u003e\n\u003cp\u003e“Douglas Rushkoff is one of the great thinkers––and writers––of our time.” —Timothy Leary\u003c\/p\u003e\n\u003cp\u003e“Rushkoff\n is damn smart. As someone who understood the digital revolution faster \nand better than almost anyone, he shows how the internet is a social \ntransformer that should change the way your business culture operates.” \n—Walter Isaacson\u003c\/p\u003e\n\u003cp\u003e Available in audiobook app \u003cb\u003e\u003ca href=\"http:\/\/itunes.apple.com\/us\/app\/program-or-be-programmed-by\/id427006236?mt=8\"\u003eon itunes\u003c\/a\u003e\u003c\/b\u003e\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e Available in print from \u003ca href=\"http:\/\/www.orbooks.com\/our-books\/program\/\"\u003ewww.orbooks.com \u003c\/a\u003e\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWe are delighted to offer the audiobook version of \u003cem\u003eProgram or Be Programmed: Ten Commands for a Digital Age\u003c\/em\u003e by Douglas Rushkoff on BetterListen!  Howard Rheingold, author of \u003cem\u003eSmart Mobs: The Next Social Revolution, \u003c\/em\u003esays that we should “Read this book [\u003cem\u003eProgram or Be Programmed] \u003c\/em\u003ebefore and after you Tweet, Facebook, email, or YouTube.”  We agree.  Following is a transcribed excerpt from this fascinating book, read by Rushkoff himself.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"When human beings acquired language, we learned not just how to listen but how to speak.  When we gained literacy, we learned not just how to read but how to write. As we move into an increasingly digital reality, we must learn not just how to use programs but how to make them. In the emerging highly programmed landscape ahead, you will either create the software or you will be the software. It’s really that simple. Program or be programmed. Choose the former and you gain access to the control panel of civilization. Choose the latter and it could be the last real choice you get to make.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003ca href=\"http:\/\/www.betterlisten.com\/2011\/06\/excerpt-from-program-or-be-programmed-by-douglas-rushkoff.html#more\"\u003eContinue reading the excerpt from \u003c\/a\u003e\u003ci\u003e\u003ca href=\"http:\/\/www.betterlisten.com\/2011\/06\/excerpt-from-program-or-be-programmed-by-douglas-rushkoff.html#more\"\u003eProgram or Be Programmed.\u003c\/a\u003e\u003c\/i\u003e\u003ca href=\"http:\/\/www.betterlisten.com\/2011\/06\/excerpt-from-program-or-be-programmed-by-douglas-rushkoff.html#more\"\u003e..\u003c\/a\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/www.betterlisten.com\/rushkoff.html\"\u003eAuthor Bio and Links\u003c\/a\u003e\u003c\/p\u003e\n\n\u003cp\u003eRunning Time: 3 hours and 20 minutes (approx)\u003cbr\u003e\n\u003cspan class=\"caps\"\u003eISBN\u003c\/span\u003e: Digital Download   978-1-61544-168-6\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n\u003cobject type=\"application\/x-shockwave-flash\" data=\"\/\/static.shopify.com\/s\/files\/1\/0033\/0602\/files\/player.swf?1247772665\" id=\"audioplayer1\" height=\"24\" width=\"290\"\u003e\n\u003cparam name=\"movie\" value=\"http:\/\/static.shopify.com\/s\/files\/1\/0033\/0602\/files\/player.swf?1247772665\"\u003e\n\u003cparam name=\"FlashVars\" value=\"playerID=1\u0026amp;soundFile=http:\/\/cdn.shopify.com\/s\/files\/1\/0033\/0602\/files\/Introduction_-_Preview.mp3?1295275247\"\u003e\n\u003cparam name=\"quality\" value=\"high\"\u003e\n\u003cparam name=\"menu\" value=\"false\"\u003e\n\u003cparam name=\"wmode\" value=\"transparent\"\u003e\n\u003c\/object\u003e \n\u003c\/p\u003e\n\u003cp\u003e\n\u003cobject type=\"application\/x-shockwave-flash\" data=\"\/\/static.shopify.com\/s\/files\/1\/0033\/0602\/files\/player.swf?1247772665\" id=\"audioplayer1\" height=\"24\" width=\"290\"\u003e\n\u003cparam name=\"movie\" value=\"http:\/\/static.shopify.com\/s\/files\/1\/0033\/0602\/files\/player.swf?1247772665\"\u003e\n\u003cparam name=\"FlashVars\" value=\"playerID=1\u0026amp;soundFile=http:\/\/cdn.shopify.com\/s\/files\/1\/0033\/0602\/files\/Bias_6_-_Preview.mp3?1295275248\"\u003e\n\u003cparam name=\"quality\" value=\"high\"\u003e\n\u003cparam name=\"menu\" value=\"false\"\u003e\n\u003cparam name=\"wmode\" value=\"transparent\"\u003e\n\u003c\/object\u003e \n\u003c\/p\u003e\n\u003cp\u003e\n\u003cobject type=\"application\/x-shockwave-flash\" data=\"\/\/static.shopify.com\/s\/files\/1\/0033\/0602\/files\/player.swf?1247772665\" id=\"audioplayer1\" height=\"24\" width=\"290\"\u003e\n\u003cparam name=\"movie\" value=\"http:\/\/static.shopify.com\/s\/files\/1\/0033\/0602\/files\/player.swf?1247772665\"\u003e\n\u003cparam name=\"FlashVars\" value=\"playerID=1\u0026amp;soundFile=http:\/\/cdn.shopify.com\/s\/files\/1\/0033\/0602\/files\/Epilogue_-_Preview.mp3?1295275249\"\u003e\n\u003cparam name=\"quality\" value=\"high\"\u003e\n\u003cparam name=\"menu\" value=\"false\"\u003e\n\u003cparam name=\"wmode\" value=\"transparent\"\u003e\n\u003c\/object\u003e \n\u003c\/p\u003e\n"}

Program or Be Programmed Audiobook by Doug Rushkoff - Unabridged

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Read by the author: "Until you hear Rushkoff reading Rushkoff, you haven't heard Rushkoff."

The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: it’s here; it’s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? “Choose the former,” writes Rushkoff, “and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.” In ten chapters, composed of ten “commands” accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe.

In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping readers come to recognize programming as the new literacy of the digital age––and as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message.

World-renowned media theorist and counterculture figure Douglas Rushkoff is the originator of ideas such as “viral media,” “social currency” and “screenagers.” He has been at the forefront of digital society from its beginning, correctly predicting the rise of the net, the dotcom boom and bust, as well as the current financial crisis. He is a familiar voice on NPR, face on PBS, and writer in publications from Discover Magazine to the New York Times.

“Douglas Rushkoff is one of the great thinkers––and writers––of our time.” —Timothy Leary

“Rushkoff is damn smart. As someone who understood the digital revolution faster and better than almost anyone, he shows how the internet is a social transformer that should change the way your business culture operates.” —Walter Isaacson

 Available in audiobook app on itunes

 Available in print from www.orbooks.com

We are delighted to offer the audiobook version of Program or Be Programmed: Ten Commands for a Digital Age by Douglas Rushkoff on BetterListen!  Howard Rheingold, author of Smart Mobs: The Next Social Revolution, says that we should “Read this book [Program or Be Programmed] before and after you Tweet, Facebook, email, or YouTube.”  We agree.  Following is a transcribed excerpt from this fascinating book, read by Rushkoff himself.

"When human beings acquired language, we learned not just how to listen but how to speak.  When we gained literacy, we learned not just how to read but how to write. As we move into an increasingly digital reality, we must learn not just how to use programs but how to make them. In the emerging highly programmed landscape ahead, you will either create the software or you will be the software. It’s really that simple. Program or be programmed. Choose the former and you gain access to the control panel of civilization. Choose the latter and it could be the last real choice you get to make."

Continue reading the excerpt from Program or Be Programmed...

Author Bio and Links

Running Time: 3 hours and 20 minutes (approx)
ISBN: Digital Download   978-1-61544-168-6

Customer Reviews

Based on 5 reviews
60%
(3)
40%
(2)
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S
S.M.
Excellent Reading by the Author

Really enjoyed this book. Douglas Rushkoff does a fantastic job of analysing the changes in the digital landscape and how these changes affect us Humans now and in the future.

J
J.B.
programed

great quality

M
M.G.
Ideas Worth Considering In the New Digital Era

Firstly, the quality of the recording is very good. Rushkoff's narration is engaging and conversational. Each chapter runs about 20 minutes, which is great if, like me, you're listening during your commute.

Regarding content, Rushkoff makes a compelling argument for approaching the digital world deliberately and humanely, and highlights the pitfalls of failing to do so. The book is more about human connection than it is about computer programming, so it really accessible to anyone.

I would recommend it for anyone interested in how digital technology is shaping how we live, think, and connect with one another.

K
K.
Ken

I really felt that this title was very helpful

s
s.s.
Liz

Fascinating stuff!

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