Read by the author: "Until you hear Rushkoff reading Rushkoff, you haven't heard Rushkoff."
The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: it’s here; it’s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? “Choose the former,” writes Rushkoff, “and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.” In ten chapters, composed of ten “commands” accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe.
In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping readers come to recognize programming as the new literacy of the digital age––and as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message.
World-renowned media theorist and counterculture figure Douglas Rushkoff is the originator of ideas such as “viral media,” “social currency” and “screenagers.” He has been at the forefront of digital society from its beginning, correctly predicting the rise of the net, the dotcom boom and bust, as well as the current financial crisis. He is a familiar voice on NPR, face on PBS, and writer in publications from Discover Magazine to the New York Times.
“Douglas Rushkoff is one of the great thinkers––and writers––of our time.” —Timothy Leary
“Rushkoff is damn smart. As someone who understood the digital revolution faster and better than almost anyone, he shows how the internet is a social transformer that should change the way your business culture operates.” —Walter Isaacson
Available in audiobook app on itunes
Available in print from www.orbooks.com
We are delighted to offer the audiobook version of Program or Be Programmed: Ten Commands for a Digital Age by Douglas Rushkoff on BetterListen! Howard Rheingold, author of Smart Mobs: The Next Social Revolution, says that we should “Read this book [Program or Be Programmed] before and after you Tweet, Facebook, email, or YouTube.” We agree. Following is a transcribed excerpt from this fascinating book, read by Rushkoff himself.
"When human beings acquired language, we learned not just how to listen but how to speak. When we gained literacy, we learned not just how to read but how to write. As we move into an increasingly digital reality, we must learn not just how to use programs but how to make them. In the emerging highly programmed landscape ahead, you will either create the software or you will be the software. It’s really that simple. Program or be programmed. Choose the former and you gain access to the control panel of civilization. Choose the latter and it could be the last real choice you get to make."Continue reading the excerpt from Program or Be Programmed...
Running Time: 3 hours and 20 minutes (approx)
ISBN: Digital Download 978-1-61544-168-6