In this fascinating audio program, Dr. Patrick Schul uncovers important information about how buyers use their brains to make decisions. You'll learn that many of the traditional selling methods have major flaws, and don't work with today's savvy buyers. Then he'll teach you exactly how to improve your oral conversations, written materials, and presentation tools by leveraging these powerful insights.
Patrick Schul is CEO of Schul Group, a Dallas-based consulting firm focused on helping organizations grow profitable top-line revenues. Patrick received his BBA and MBA from the University of Texas and later earned a doctorate in Marketing from Texas A&M University. As a professor, he has taught at University of Alabama, University of Southern California, and University of Memphis.
Running Time: 110 minutes
ISBN: Digital Download 978-1-61544-555-4