David Gershon, founder and CEO of Empowerment Institute, is one of the world’s leading authorities on behavior change and large-scale transformation.
He applies his expertise to various issues requiring community, organizational, or societal transformation. His clients range from large cities and organizations to social entrepreneurs and transformational small businesses. He has addressed issues ranging from environmental behavior change to emergency preparedness; from organizational talent development to low-income neighborhood revitalization. Longitudinal research studies indicate that adopted behavior changes are sustained over time.
He conceived and organized, in partnership with the United Nations Children’s Fund and ABC Television, one of the planet’s first major global initiatives, the First Earth Run. At the height of the Cold War, using the mythic power of relaying fire around the world, millions of people, in partnership with the world’s political leaders and media, participated in creating a profound sense of our connectedness.
Gershon is the author of nine books including the bestselling Empowerment: The Art of Creating Your Life As You Want It, co-written with Gail Straub, which has become a classic on the subject. He is currently writing Changing the Game: A New Social Change Formula. Considered a master personal development trainer, he co-directs the Empowerment Institute Certification Program, a school for transformative change. He has lectured at Harvard, MIT, and Duke and served as an advisor to the Clinton White House and United Nations on behavior change and sustainability issues. His work has received considerable media attention and many honors.